The psychology of attitudes and attitude change is an essential text for those engaged in the application of sport psychology with athletes and coaches our programme recognises attitudes and attitude change as the foundation from which to build apply and integrate psychological skills training into preparation and performance for athletic competition 10 15 2018 this book strikes an . The first context is the person as attitudes change in connection to values general goals language emotions and human development the second context is social relationships which link attitude change to the communicator of persuasive messages social media and culture. Attitudes are not easy things to define in psychology allport 1935 gives the traditional definition an attitude is a mental and neural state of readiness which exerts a directing influence upon the individuals response to all objects and situations with which it is related p810 bem 1979 simply sees them as likes and dislikes. In psychology an attitude refers to a set of emotions beliefs and behaviors toward a particular object person thing or event attitudes are often the result of experience or upbringing and they can have a powerful influence over behavior while attitudes are enduring they can also change illustration by jr bee verywell